rvr design co
RFP for PHILBROOK MUSEUM
2025
Philbrook's brand should feel as welcoming and vibrant as the museum itself.
Philbrook stands at a pivotal moment. While the museum has successfully cultivated a welcoming voice across digital platforms over the past 13 years, now is the time to weave the authentic personality throughout the entire brand experience.
The disconnect between Philbrook's warm, engaging digital presence and its formal visual identity creates missed opportunities for deeper community connection.
Our team understands the Philbrook rebrand isn't about dramatic reinvention, but thoughtful evolution. We see the project as an opportunity to bridge the gap between the joy visitors feel wandering the gardens, the awe of stepping into the historic entrance, and the sense of belonging the staff creates, and translating these emotions into every brand touchpoint.
With deep local roots and fresh perspectives, RVR Design Co is excited to collaborate authentically with Philbrook's team. Our approach focuses on translating the museum's unique trifecta, historic home, world-class art, and stunning gardens, into a cohesive brand that feels as special as the experience itself.
This isn't just a rebrand, this is Philbrook's opportunity to become the cultural icon it's always been, with a brand identity that finally matches its impact.
Past Experience
Evie Shaffer
Creative Director, Designer
With over 20 years leading creative teams, Evie brings the rare blend of strategy and empathy. From branding a United Nations program to designing websites for Emmy-winning production houses and campaigns for HarperCollins, she builds experiences that connect. Her photography has reached over 1 billion people, and she’s a published illustrator and speaker. Her absolute favorite challenge is communicating complex ideas and narratives into visuals that are simple to understand.
Kent Shaffer
Digital Strategist & Systems Thinker
With a background in scaling digital platforms, Kent brings 20+ years of experience helping organizations clarify their message and build digital experiences that connect. He's built product ecosystems for philanthropic and national initiatives, as well as social enterprises. For Philbrook, Kent brings a rare mix of deep strategic and technical insight and design sensibility along with an intense passion to deliver results that stay true to the heart of an organization.
Michelle Bridges
Communications Strategist & Messaging Expert
A master of turning complexity into clarity, Michelle has led political campaigns, grown community-based brands, and managed national influencer campaigns. She blends data fluency with human-centered messaging to help brands sound as good as they look. She will lead the research, messaging development, and audience engagement strategy for the project.